Marketing with Printed T-shirts
Since the 1980s, T shirts have flourished as a form of personal expression and as a great marketing tool.
Screen printed T shirts have been a popular form of marketing for major consumer products, such as Coca-Cola and Mickey Mouse, since the 1970s. However, since the 1990s, it has become common practice for companies of all sizes to produce T shirts with their corporate logos or messages as part of their overall advertising campaigns.
Since the late 1980s and especially the 1990s, T shirts with designer-name logos have become popular, especially with teenagers and young adults. These shirts allow consumers to flaunt their taste for their favourite brands in an inexpensive way, in addition to being decorative.
Many different businessess have caught on to the statement-making trend of printed t-shirts, including chain and independent stores, websites, and schools.
Contact us on info@brandinnovation.co.za to order your printed t-shirts and get your company name out there.
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